My Marketing Isekai: Chapter 0

One of the fun things about challenging myself is that it’s often small and big changes that come with the tides and well, it’s time for a big one and I’ve been excited to share it with y’all.

I will be partnering with Cuso International to travel to Georgetown, Guyana, where I will work alongside the National Conservation Trust Fund (Protected Areas Trust). Our focus will be supporting their vital mission to protect and preserve Guyana’s marine and terrestrial ecosystems. This opportunity allows me to align my professional goals with my values—continuing the fight for our planet’s protection while simultaneously stepping onto a global platform to enhance my marketing expertise.

As I embark on this journey, I’d like to share a few reflections and intentions that are guiding my path.

The Isekai Framework

The term “isekai” is a Japanese concept popularized in anime and manga, describing the story of an adventurer who is transported to a new world—typically a magical, faraway land. Though often rooted in fantasy, I resonate deeply with this concept. To me, it symbolizes the desire to immerse myself in unfamiliar cultures, languages, and perspectives. It reflects my ambition to grow through exposure to diverse environments, and it perfectly encapsulates my professional and personal goals for the coming year. You’ll notice this theme recur throughout my journey as a creative and global marketer.

Defining Personal and Professional Growth as a Storyteller

At the core of this adventure lies a focus on self-reflection: What can I truly accomplish with the tools at my disposal—my creativity, passion, and drive? What can I create, build, and bring into the world that will leave a lasting impact? Professionally, this translates to developing meaningful programs, campaigns, and marketing materials to support the National Conservation Trust Fund (NCTF). I aim to expand my craft—whether that’s through photography, videography, or any number of creative pursuits that fuel my passion. Ultimately, this journey is about strengthening my skill set and ensuring I return more confident in what I can contribute as a creative leader.

Building Global Connections

As I step into a new country, I am excited about the opportunity to deepen my connections within the global community. Through collaboration with fellow marketers, travellers, and creative professionals from around the world, I hope to build relationships that transcend borders and technology. Storytelling remains one of the most powerful ways we connect as humans, and I see tremendous value in engaging with diverse voices to inspire innovation and creativity. My goal is to cultivate a strong, supportive network that helps us all grow together—a true synergy in the community. I look forward to meeting both familiar faces and new ones along the way who will contribute to this personal and professional evolution.

Looking Ahead: The Future of Marketing Strategy

As the marketing landscape continues to evolve, I am committed to staying ahead of emerging trends and technologies. With rapid shifts in digital tools and platforms, the next decade promises to bring significant changes to our industry. My goal is to explore new methodologies, learn foundational skills, and embrace new tools that will set me up for success in this ever-changing world. I am eager to test and adapt, preparing for the marketing challenges and opportunities that lie ahead. A few things that interest me is VR/AR, video game development for content, changing waves on social platforms.

Gratitude and Support

Finally, I want to extend my heartfelt thanks to Cuso International for their unwavering support throughout this process. Their commitment to global development is inspiring, and I’m honoured to be part of this effort. If you feel moved to contribute, I encourage you to consider donating to support their invaluable work across the globe. Any contribution, big or small, is deeply appreciated.

Donate to Cuso International

You can learn more about the organization I’ll be working with here:
Protected Areas Trust – Guyana
Caribbean Biodiversity Fund – National Conservation Funds

And feel free to follow my adventures on @mistrysuneel and of course @studiotwoseven